Cookie Policy

A "cookie" is a small text file that a website places on your device (computer, tablet, or smartphone) when you visit. Cookies allow the website to recognize your device and remember information about your visit, such as your preferred language, items in your cart, whether you're logged in, and how you navigate through the site.

"Similar technologies" — including web beacons, pixels, local storage, and tracking scripts — perform comparable functions and are covered by this policy in the same way as cookies.

Cookies can be:

• First-party (set directly by WunderJewelry), or
• Third-party (set by services we use, such as Google Analytics or Meta).
• Session cookies (deleted when you close your browser), or
• Persistent cookies (remaining on your device for a set duration).

We use cookies for the following purposes:

To make the website work

Essential cookies that enable core functions such as page navigation, login sessions, the shopping cart, and secure transactions. Without these, the site cannot function properly.

To remember your preferences

Functional cookies that remember choices you have made, such as your language or currency preferences.

To understand how visitors use the website

Analytics cookies that help us see which pages are popular, how visitors arrive, where they leave, and how to improve the experience. Data collected by analytics tools is aggregated and pseudonymous — we do not identify individual visitors through it.

To measure and improve our marketing

Marketing cookies set by advertising platforms (Meta, TikTok) to measure the effectiveness of our advertising campaigns and to show our ads to relevant audiences. These cookies only load if you have consented to marketing cookies.

We classify cookies into four categories, in line with EU regulatory guidance:

Strictly necessary cookies

Required for the website to function. Set by WordPress, our e-commerce engine, and our payment processor. These cannot be disabled in our cookie banner because the site cannot work without them, but you can block them through your browser settings (this will likely break parts of the site).

Legal basis: Strictly necessary cookies do not require consent under the EU ePrivacy Directive.

Functional cookies

Improve your experience by remembering choices and preferences. Examples: remembering your language or currency choice.

Legal basis: Consent.

Analytics cookies

Help us understand how visitors use the website. We use Google Analytics 4 for this purpose. Analytics data is processed in an aggregated, pseudonymous form.

Legal basis: Consent.

Marketing cookies

Used by advertising platforms (Meta, TikTok) to measure the effectiveness of our ads and to deliver relevant advertising to interested audiences. These cookies are loaded only if you have consented to marketing cookies in our cookie banner.

Legal basis: Consent.

The following table lists the specific cookies set when you visit our website. Cookies marked "consent required" are only loaded if you have accepted the corresponding category in our cookie banner.

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This list is reviewed regularly. Specific cookie names may vary slightly depending on browser, version, and the configuration of our analytics and marketing platforms. If you spot something missing or out of date, let us know at hello@wunderjewelry.com.

Many of the cookies listed above are set by third-party services we rely on:

Google (Analytics)

Google Analytics 4 is used to understand how visitors interact with our website. Data is processed in the United States under the EU–U.S. Data Privacy Framework. For more information, see Google's Privacy Policy. You can opt out of Google Analytics across all sites by installing the Google Analytics Opt-out Browser Add-on.

Meta (Facebook, Instagram)

The Meta Pixel measures the effectiveness of our advertising on Meta platforms and enables remarketing. Data is processed by Meta Platforms Ireland Ltd. For more information, see Meta's Privacy Policy.

TikTok

The TikTok Pixel measures the effectiveness of our advertising on TikTok and enables remarketing. Data is processed by TikTok Technology Ltd (TikTok Ireland). For more information, see TikTok's Privacy Policy.

Stripe (Payments)

Stripe processes payment transactions and uses cookies for fraud prevention. Stripe is the processor for our WooPayments integration. For more information, see Stripe's Privacy Policy.

For details on how we share your data with these and other third parties, see our Privacy Policy.

Through our cookie banner

The first time you visit our website, our cookie banner asks you to consent to non-essential cookies. You can accept all categories, reject all non-essential cookies, or choose which categories to accept.

You can change your preferences at any time by clicking "Cookie Settings" in our website footer.

Through your browser

Most browsers allow you to manage cookies directly:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Safari: Preferences → Privacy → Manage Website Data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Edge: Settings → Cookies and site permissions → Cookies and site data

You can block all cookies, delete existing cookies, or set the browser to ask you each time. Note that blocking all cookies may prevent parts of our website (such as the cart and checkout) from working correctly.

Through industry opt-out tools

For online advertising cookies, you can also opt out via:

• European Digital Advertising Alliance: youronlinechoices.eu
• Network Advertising Initiative: optout.networkadvertising.org

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, in the services we rely on, or in legal requirements. The "Last Updated" date at the top of this policy indicates the most recent revision.

For material changes — such as the introduction of new tracking technologies or new third-party services — we may re-display the cookie banner to ask for renewed consent.

We encourage you to review this policy periodically.

For questions about this Cookie Policy or about cookies on our website, contact us at:

For your broader privacy rights, including the right to lodge a complaint with the data protection authority, see our Privacy Policy.